Best White Label SEO Tools for Agencies and Marketers in 2025

White label SEO tools empower agencies and marketers to deliver professional SEO services under their own brand, concealing the third-party provider. These tools save time, reduce costs, and enhance client trust by offering tailored, branded solutions. However, with varying features, pricing, and customization options, choosing the right tool is critical. This article reviews the top 10 white label SEO tools for 2025, comparing functionality, usability, and value to help you select the best fit for your agency or marketing needs.

Why Choose White Label SEO Tools?

White label SEO platforms allow you to:

• Brand as Your Own: Deliver reports and dashboards with your logo and domain.
• Save Resources: Outsource complex SEO tasks to reliable platforms.
• Boost Credibility: Provide clients with professional, personalized SEO insights.
• Scale Efficiently: Manage multiple clients with streamlined tools.

Top 10 White Label SEO Tools for 2025

We’ve curated a list of the 10 best white label SEO tools based on their unique strengths, popularity, and suitability for agencies and marketers.

1. SE Ranking

Overview: SE Ranking is a versatile, all-in-one SEO platform ideal for agencies of all sizes, offering robust white label features.

Key Features:

• Keyword research, rank tracking, and website audits.
• Competitor analysis, backlink monitoring, and social media analytics.
• Customizable dashboards and reports with your branding.
• Lead Generator widget for capturing high-quality leads. Usability: Intuitive, mobile-friendly interface suitable for beginners and pros.
  Database: Over 304 million keywords for accurate insights.
  Pricing:
• Essential: $44/mo
• Pro: $87.20/mo
• Business: $191.20/mo
• White Label: $50/mo (Agency Success Kit, Pro/Business plans) Trial: 14-day free trial; demo accounts for white label testing.
  Pros:
• Comprehensive SEO suite with extensive customization.
• Competitive pricing with scalable plans.
• Unlimited white label reports. Cons:
• No free trial for white label feature.
• Slight learning curve for new users. Best For: Agencies seeking a cost-effective, fully branded SEO solution.

2. AuthorityLabs

Overview: A focused rank-tracking tool perfect for monitoring keyword performance across search engines.

Key Features:

• Daily keyword ranking updates for Google, Bing, and Yahoo.
• Local and mobile tracking by location and device.
• Branded reports and embeddable widgets. Usability: Simple, efficient dashboard for quick insights.
  Database: Large, up-to-date keyword dataset with local ranking capabilities.
  Pricing:
• Plus: $49/mo
• Pro: $99/mo
• Pro Plus: $225/mo
• Enterprise: $450/mo Trial: 14-day free trial.
  Pros:
• Reliable and fast rank tracking.
• Strong local SEO capabilities.
• Affordable pricing. Cons:
• Limited to rank tracking; lacks broader SEO features. Best For: Agencies focused on keyword performance and local SEO.

3. Ahrefs

Overview: A leading SEO toolset renowned for its backlink analysis and comprehensive digital marketing features.

Key Features:

• Backlink analysis, keyword research, and site audits.
• Competitor research and content analysis.
• Detailed performance monitoring. Usability: User-friendly interface with rich data visualizations.
  Database: Massive, with 14 billion content indexes and 35 trillion backlinks.
  Pricing:
• Lite: $99/mo
• Standard: $179/mo
• Advanced: $399/mo
• Enterprise: $999/mo Trial: Free limited access via Ahrefs Webmaster Tools; no full trial.
  Pros:
• Industry-leading backlink database.
• Comprehensive SEO toolkit.
• Regular data updates. Cons:
• No dedicated white label feature.
• Expensive for small agencies. Best For: Agencies needing advanced SEO insights without white label branding.

4. WooRank

Overview: A user-friendly SEO tool focused on website reviews and actionable optimization insights.
Key Features:

• Website reviews, keyword tracking, and competitive analysis.
• Site crawl and lead generation tools.
• White label reporting with custom branding. Usability: Clean, navigable interface with extensive learning resources.
  Database: Comprehensive dataset for website analysis.
  Pricing:
• Pro: $89.99/mo
• Premium: $199.99/mo
• Enterprise: Custom Trial: 3-day free trial.
  Pros:
• Quick, actionable website insights.
• Strong white label reporting.
• High customer satisfaction. Cons:
• Limited advanced features compared to competitors.
• Higher cost for smaller budgets. Best For: Agencies seeking simple, branded SEO solutions.

5. Raven Tools

Overview: A robust SEO platform with customizable reporting and data integrations.
Key Features:

• Site audits, keyword research, and backlink analysis.
• Marketing and social media reports.
• White label reports with custom subdomains and logos. Usability: Clear, straightforward interface.
  Database: Not publicly disclosed but integrates multiple data sources.
  Pricing:
• Small Biz: $39/mo
• Start: $79/mo
• Grow: $139/mo
• Thrive: $249/mo
• Lead: $399/mo Trial: 7-day free trial.
  Pros:
• Extensive integrations.
• Flexible pricing.
• Customizable reporting. Cons:
• Basic report design.
• Slow audits for large sites. Best For: Agencies needing integrated, branded reporting.

6. WebCEO

Overview: A comprehensive SEO platform with strong white label reporting for agencies.
Key Features:

• Site audits, rank tracking, and backlink checking.
• Competitor analysis and keyword research.
• Branded reports in 24 languages. Usability: User-friendly with helpful guides and checklists.
  Database: Competitive, with robust integrations.
  Pricing:
• Startup: $83/mo
• Agency Unlimited: $83/mo + scanning fees
• Corporate: $251/mo
• White Label: +$20/mo Trial: 14-day free trial.
  Pros:
• Extensive SEO tools.
• Flexible pricing with transparent calculator.
• Multi-language reporting. Cons:
• Complex features for beginners.
• Plan limitations increase costs. Best For: Agencies managing multiple clients with diverse needs.

7. AccuRanker

Overview: A fast, accurate keyword rank-tracking tool with white label reporting.
Key Features:

• Real-time keyword tracking across Google, Bing, YouTube, and Baidu.
• SERP analysis and Google Search Console integration.
• Automated white label reports. Usability: Smooth, visually clear interface.
  Database: 24 billion keywords for deep insights.
  Pricing: Starts at $123/mo for 1,000 keywords.
  Trial: 14-day free trial.
  Pros:
• Fast and precise tracking.
• Unlimited domains and users.
• Flexible pricing. Cons:
• Limited to rank tracking.
• No support for some search engines (e.g., Yahoo). Best For: Agencies prioritizing keyword performance.

8. BrightLocal

Overview: A specialized local SEO platform for enhancing visibility and managing reviews.
Key Features:

• Local ranking tracking and audits.
• Citation building and review management.
• White label reports and client dashboards. Usability: Fast, customizable interface with exportable data.
  Database: Comprehensive for local SEO.
  Pricing:
• Track: $39/mo
• Manage: $49/mo
• Grow: $59/mo Trial: 14-day free trial.
  Pros:
• Robust local SEO tools.
• Excellent citation and review management.
• Affordable plans. Cons:
• Complex for beginners.
• Limited to local SEO. Best For: Agencies serving local businesses.

9. Sitechecker

Overview: An all-in-one SEO platform with user-friendly white label tools.
Key Features:

• Website crawler, rank tracker, and backlink checker.
• On-page SEO and site monitoring.
• Custom branding for reports and dashboards. Usability: Intuitive with educational resources.
  Database: Competitive for backlinks and rankings.
  Pricing:
• Basic: $41/mo
• Standard: $125/mo
• Premium: $208/mo
• Enterprise: Custom Trial: 14-day free trial.
  Pros:
• Versatile toolset.
• Affordable entry-level plans.
• Regular updates. Cons:
• Overwhelming for small sites.
• White label limited to higher plans. Best For: Small to mid-size agencies needing comprehensive tools.

10. SEMRush

Overview: A powerful digital marketing platform with extensive SEO and white label features.
Key Features:

• Keyword research, rank tracking, and link building.
• Competitor analysis and local SEO.
• White label content management and reporting. Usability: Sleek, logical interface; steep learning curve for beginners.
  Database: 25 billion keywords and 43 trillion backlinks.
  Pricing:
• Pro: $129.95/mo
• Guru: $249.95/mo
• Business: $499.95/mo
• White Label: +$40/mo Trial: 7-day free trial; limited free account.
  Pros:
• Massive database.
• Comprehensive toolset.
• Flexible integrations. Cons:
• Expensive add-ons.
• Complex for new users. Best For: Large agencies with diverse marketing needs.

How We Evaluated These Tools

Our selection criteria included:

• Functionality: Breadth of SEO tools (e.g., keyword research, audits, competitor analysis).
• Usability: Intuitive interfaces for all skill levels.
• Database Size: Volume and accuracy of keyword and backlink data.
• Pricing Flexibility: Scalable plans to suit various budgets.
• Trial Periods: Opportunities to test features before committing.

Choosing the Right White Label SEO Tool

Consider these factors:

• Your Needs: Prioritize tools aligning with your services (e.g., local SEO, rank tracking).
• Client Base: Ensure scalability for multiple clients.
• Budget: Balance cost with feature value.
• Branding: Opt for robust white label customization.

Conclusion

Selecting the best white label SEO tool depends on your specific goals, budget, and client requirements. SE Ranking stands out for its affordability and comprehensive features, while SEMRush and Ahrefs excel in data depth. For local SEO, BrightLocal is unmatched, and AuthorityLabs is ideal for rank tracking. Evaluate trial periods and pricing to find the perfect fit, and leverage these tools to deliver exceptional, branded SEO services in 2025.